The Felix Project suppliers are using delicious festive products to fundraise for people in need in their local community. Generous suppliers, who already donate their unsold food to Felix, have stepped up to become Felix Food Heroes of Xmas this winter.

Thank you to PAUL Bakery, Pure, Coco di Mama, Crussh, Nathalie and Little Freddie for their generosity. Christmas is one of the best times of the year but there are countless Londoners for whom winter will not be so merry. These creative fundraising campaigns will help ease the winter burden for many London families.

Since 2016, PAUL Bakery have used their Christmas Appeal to raise money for our vital food rescue operation. Rachel Meier, Sustainability Development Manager says "We believe everyone deserves comfort and plenty of tasty, nutritious food during the festive season, and we couldn’t be more overjoyed to know that each Festive Pig sandwich we sell is contributing to The Felix Project’s fantastic work towards ending hunger and reducing food waste.”

Also joining the Felix Food Heroes of Xmas this year is healthy food retailer Crussh, who will be donating to Felix for every sale of their Festive Fixer smoothie.

“We’ve been working with this wonderful Charity for some time as part of our wider sustainability strategy, but this year we wanted to do more. With 35 stores across London, reducing food waste and giving back to Londoners in need are both really important to us, so teaming up with The Felix Project on a festive initiative felt like the perfect fit” said Helen Harrison, Brand Director.

In a city where 70,000 children go to school hungry each day The Felix Project collects fresh food industry surplus and then delivers this to over 300 charities and schools, free of charge. Felix has a waiting list of over 190 charities that need food and campaigns like Felix Food Heroes Of Xmas are a fantastic way to raise not only much needed funds but awareness too.

Sustainability champion and Italian to-go retailer Coco di Mama donated enough surplus food to Felix to make over 10,300 meals last year. This winter they are celebrating #GreenIsTheNewRed and a return to the true spirit of Christmas by donating proceeds from the sale of 6 different festive special products to our Felix’s vital food rescue operation to help feed a Londoner in need.

Together with the support of generous customers the Felix Food Heroes of Christmas will raise enough money to rescue at least 33 tonnes of good surplus food for Londoners in need – that’s enough food for over 78,500 meals.

Organic baby food brand Little Freddie, whose team volunteered over 150 hours this year to help collect and deliver food with Felix are supercharging their support this Christmas and will donate 10% of the sales of their meal pouches to Felix.

Managing Director Rachel Kelley says “We’re proud to be helping to feed a family this Christmas through donating a percentage of our meals sales. This enables us to continue to support the incredible work of The Felix Project as one of their #FelixFoodHeroes.”


Make sure to visit our six partners, enjoy their delicious food and products and help us keep fighting hunger and need in London.

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