KETEL ONE VODKA PARTNERSHIP WITH THE FELIX PROJECT TO SAVE AND DELIVER INGREDIENTS FOR 1 MILLION MEALS IN 2021
Ketel One family-made vodka is made by people who believe deeply in making things better. They create vodka, drinks and experiences that leave the world a slightly better place. We’re excited to share, that Ketel One Vodka has teamed up with The Felix Project to fight food waste in London.
OUR PLEDGE & PURPOSE
In 2021 Ketel One Vodka pledges to save and deliver ingredients for 1 million meals with The Felix Project, and raise awareness to the adverse effects that food waste is having on our environment.
Annually in the UK alone, we waste 10 million tonnes of good edible food and 70% of food waste comes from our homes (WRAP 2020). This is the equivalent to nearly 800,000 decker buses!! This comparison has been calculated by dividing 10 million tonnes of edible food (WRAP 2020) by the average weight of a double decker bus (12.65 tonnes) which equals 790,514 double decker buses - approximately 800,000.
Ketel One Vodka have kick started their pledge giving £100k to The Felix Project, because they believe that Doing Good Tastes Better. On top of this Ketel One Vodka will give £1 per Ketel One Vodka 70cl bottle sold in participating retailers in Great Britain up to a capped target amount of £64,000 (see terms and conditions).
As part of the Doing Good Tastes Better campaign, Ketel One Vodka will be sharing ways to repurpose good quality leftover ingredients into great quality drinks recipes. Visit the @ketelone social channel for more information.
Mark Curtin, CEO of The Felix Project says: ‘We are delighted to be partnering with Ketel One Vodka and supporting them in their pledge to rescue and deliver the healthy, nutritious ingredients for 1 million meals throughout 2021. We welcome the spotlight that this partnership will shine on the huge issue of food waste throughout London and beyond and are excited to see the impact that our partnership can have on this.’
About Ketel One Vodka
Ketel One Family-Made Vodka is a vodka rooted in authenticity, crafted honouring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet Family, who has been distilling fine spirits for 11 generations. Ketel One Vodka has been awarded #1 Best-selling vodka in the world’s best bars for the 9th time in a row, #1 top-trending vodka in the world’s best bars for the 7th time in a row, and recognized in the top 10 bartenders’ choice of vodka (Drinks International 2021).
At the Nolet Family Distillery, where Ketel One Vodka is produced, the distillery uses electricity powered by 100% wind energy purchased from the power grid. The Nolet windmill, which was built in 2005 by the Nolet Family and is known as the tallest tower mill in the world, also generates wind energy, all of which the Distillery sells back to the power grid.
Follow Ketel One Vodka on Instagram for additional inspiration and information: @ketelone #KetelOneVodka #KetelOne #drinkresponsibly
About The Felix Project
The Felix Project is a registered charity (registered charity number 1168183) that rescues surplus food from the food industry and delivers it to charities to help feed local communities. To find out more about the Felix Project, please visit their website: https://thefelixproject.org/ .
Terms and Conditions
During 2021, Ketel One Vodka will give £164,000 to The Felix Project to enable The Felix Project to save and deliver ingredients for 1 million meals. This £164,000 is formed of 2 parts:
- Ketel One Vodka has made an upfront cash donation of £100,000 to The Felix Project in March 2021.
- Ketel One Vodka will give £1 per bottle of Ketel One Vodka 70cl sold in participating retailers in Great Britain between 1 April 2021 and 30 June 2021, up to a target amount of £64,000, to The Felix Project, a registered charity.
- The participating retailers are: Amazon, Sainsburys, Waitrose.
a) £1 will only be given to The Felix Project respect of a purchase of a 70cl bottle of Ketel One Vodka from a participating retailer in Great Britain. No other Ketel One Vodka products purchased will generate a payment to The Felix Project. Bottles of 70cl Ketel One Vodka purchased from a non-participating retailer will not generate a payment to The Felix Project. Any purchases of 70cl bottles of Ketel One Vodka outside of Great Britain will not trigger a payment to The Felix Project.
b) Ketel One Vodka is aiming to generate £64,000 through this activity. In the event of a shortfall between the total amount generated from sales of Ketel One in participating retailers in Great Britain during the activity period and the target amount of £64,000, Ketel One Vodka will make up the difference by way of a further payment to The Felix Project.
c) Ketel One Vodka will make this payment to The Felix Project by no later than 29 August 2021.
d) In the event that Ketel One Vodka receives any donations independently of this activity, which are confirmed by the donor to be for the benefit of The Felix Project, Ketel One Vodka will ensure that such donations are passed on to The Felix Project in accordance with the donor’s instructions.
e) Commercial Participator: Diageo Great Britain Limited, a company registered in England and Wales with company number 00507652 and its registered office at Lakeside Drive, Park Royal, NW10 7HQ.