Ketel One family-made vodka is made by people who believe deeply in making things better. They create vodka, drinks and experiences that leave the world a slightly better place. We’re excited to share, that Ketel One Vodka has teamed up with The Felix Project to fight food waste in London.
OUR PLEDGE & PURPOSE
In 2021 Ketel One Vodka has pledged to save and deliver ingredients for 1 million meals with The Felix Project, and raise awareness to the adverse effects that food waste is having on our environment.
Annually in the UK alone, we waste 10 million tonnes of good edible food and 70% of food waste comes from our homes (WRAP 2020). This is the equivalent to nearly 800,000 decker buses!! This comparison has been calculated by dividing 10 million tonnes of edible food (WRAP 2020) by the average weight of a double decker bus (12.65 tonnes) which equals 790,514 double decker buses - approximately 800,000.
Ketel One Vodka gave £100k to The Felix Project, because they believe that Doing Good Tastes Better. On top of this Ketel One Vodka gave £1 per Ketel One Vodka 70cl bottle sold in participating retailers in Great Britain up to a capped target amount of £64,000 (see terms and conditions).
To support the re-opening of the hospitality industry, and continue our mission to reduce food waste, Ketel One Vodka expanded its partnership with The Felix Project and gave £1 per qualifying Ketel One Vodka cocktail sold in participating D&D London and The Breakfast Club outlets over the course of June 2021.As part of the Doing Good Tastes Better campaign, Ketel One Vodka will be sharing ways to repurpose good quality leftover ingredients into great quality drinks recipes. Visit the @ketelone social channel for more information.
Mark Curtin, CEO of The Felix Project says: ‘We are delighted to be partnering with Ketel One Vodka and supporting them in their pledge to rescue and deliver the healthy, nutritious ingredients for 1 million meals throughout 2021. We welcome the spotlight that this partnership will shine on the huge issue of food waste throughout London and beyond and are excited to see the impact that our partnership can have on this.’
Ketel One Family-Made Vodka is a vodka rooted in authenticity, crafted honouring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet Family, who has been distilling fine spirits for 11 generations. Ketel One Vodka has been awarded #1 Best-selling vodka in the world’s best bars for the 9th time in a row, #1 top-trending vodka in the world’s best bars for the 7th time in a row, and recognized in the top 10 bartenders’ choice of vodka (Drinks International 2021).
At the Nolet Family Distillery, where Ketel One Vodka is produced, the distillery uses electricity powered by 100% wind energy purchased from the power grid. The Nolet windmill, which was built in 2005 by the Nolet Family and is known as the tallest tower mill in the world, also generates wind energy, all of which the Distillery sells back to the power grid.
Follow Ketel One Vodka on Instagram for additional inspiration and information: @ketelone #KetelOneVodka #KetelOne #drinkresponsibly
The Felix Project is a registered charity (registered charity number 1168183) that rescues surplus food from the food industry and delivers it to charities to help feed local communities. To find out more about the Felix Project, please visit their website: https://thefelixproject.org/.
The Felix Project weigh food in line with Government guidelines and equate £1 to 6.1 meals. During 2021, Ketel One Vodka will give £164,000 to The Felix Project to enable The Felix Project to save and deliver 1 million meals to those in need.
This £164,000 is formed of 2 parts: