The Felix Project Founder Justin Byam Shaw Delivers End of Year Message

For many of our fellow citizens the moment of personal crisis has now arrived. Over the last few weeks, as the weather has become much colder, the night shelters have opened across the country. This brutal cost of living crisis will push more people into poverty and homelessness and for many others the choice between going cold or going hungry has now become no choice at all. Food inflation has outstripped price inflation for other items, especially for the poorest. Prices for staples like bread and tea have reached 40%, with other items like milk not far behind.

It beggars belief that such wretched poverty could be happening in one of the richest cities and countries on earth but it is. 10% of the respondents to recent You Gov research, commissioned by The Felix Project, told us that they now have £3 or less to spend on food per day. In London alone, 400,000 children will go to bed this evening without a proper evening meal. I have no idea what it feels like to be really hard up but I am often struck by the sheer mental energy required, if you constantly have to worry about paying the rent on Friday or putting food on the table that evening. I imagine this parental anxiety can have a horrible, long term effect on the development of children too.


Having spent most of my working life doing things which made very little difference to anyone, including my customers, I am so proud that The Felix Project has stepped up to address this crisis. It has been wonderful to be part of such a committed and joyful community, under Charlotte, of staff, volunteers, food donors and funders, all of whom are doing such critical work right now.

This year, for the first time, I have started to hear people refer to the Felix Project as a fourth emergency service. I truly believe we are. Toby is a volunteer at our charity partner, Sphere Support and his comments echoed those of many others. ‘Felix has been a lifesaver. The regular deliveries of … fresh meals have been a Godsend.‘

By the end of this month Felix will in 2022 have sourced and delivered from our four depots across London enough food to over 1,000 charities and schools each week to make 30m meals, with some of these prepared in our own kitchen in Poplar

There were many highlights to our year, which has been capped in December with a large, personal donation from His Majesty the King and an OBE awarded to Felix’s mother, Jane, for her pivotal role in our success over the past seven years. Felix is now the largest food redistribution charity in the UK in terms of the number of organisations we supply. But we have to put our success in perspective, with the acknowledgement that a further 505 charities and schools are sitting on our waiting list, with 173 of these having applied to us in just the last three months alone.

It has been tough to turn away frontline charities doing urgent work. But the fact is that in 2022 we have had to spend £2m more than we have been able to raise in funding, just so that we could honour our commitments to our existing charity partners. Clearly this is not sustainable and we will need to redouble our efforts again in January.

Meanwhile I thank you for your part in our success this year and wish you wonderful new year. As I was told by a revered guru in Tamil Nadu last month, ‘May you guard your health closely. May you recognise the sun breaking through your window. May money flow to you but also through you!’