Dec 2023 Advertising support aims to raise Christmas funds

Wed 20 December 2023

The Felix Project has launched a brand-new Christmas advertising campaign to raise urgent funds and feed Londoners struggling this winter.

Adverts featuring the message “Help us feed hungry Londoners” are appearing in 47 locations across London thanks to support from JCDecaux Community Channel.

Chris Dooley, Head of Social Impact at JCDecaux UK said, “We are proud to support the The Felix Project and their important campaign that is raising awareness about people who are desperately in need of food in London. The JCDecaux Community Channel was launched to open up access to Out-of-Home to communities and charitable initiatives and I look forward to seeing the campaign out and about.”

The Felix Project is London’s largest food rescue charity. In 2023 the charity is on course to deliver almost 32 million meals to those experiencing food insecurity, however there are many frontline charities on our waiting list.

Tanya Mitchell, Director of Income Generation and Marketing, said: “We have over 630 organisations on our waiting list – all desperate for food from Felix, yet without more financial support we cannot help them. Our costs have soared by 25% in the last year, and we must get more funding to expand our current operations. We are so grateful to JCDecaux for their incredible support, advertising like this is invaluable and will hopefully share our message and need to millions of people in London who could help and donate.”

Award winning advertising agency Maverick kindly created the adverts, which will appear between 4th to 31st December and should be seen just over 13 million times. James Scrivener, Group Sales & Marketing Director at The Maverick Group, says: "We’re extraordinarily proud to continue our support of The Felix Project and are delighted to launch a second edition of the award-winning Empty Plate campaign. Last year the cost-of-living crisis was firmly top of the agenda but, this winter, it’s not gaining the same level of press coverage – we hope the refreshed campaign can change that, and put the hunger of millions of Londoners back in focus, while raising money to tackle this widespread issue.”